During the International Horse Racing Observatory, which took place during the last edition of Fieracavalli, the foundations were laid for the collaboration between Final Furlong – ​​Network of Companies specialized in Events and Integrated Innovative Communication for the world of the Horse and HipposphereHorses.expoforum.ru, a brand of ExpoForum International Ltd. the largest organizer of fairs and conferences in northwestern Russia owned by Gazprom. Hipposphere, an international equestrian event, has been held in St. Petersburg since 1999. The framework program includes numerous seminars, conferences, equestrian shows and competitions.

Weaving international networks, relationships and collaborations was one of the primary objectives of the activities promoted by Final Furlong during the Scala event; an aim which, as demonstrated by the birth of this exciting partnership, has been fully achieved with the establishment of an Italy / Russia axis which, through major events, aims to give an incentive to the economic and cultural development of the equestrian sector between the two countries .

In the document signed by Maurizio Rosellini, CEO of Final Furlong, and by Evgeniya Filippova, Director of the International Equestrian Exhibition Hipposphere, the premises and the agreements place at the center of the partnership precisely the actions to be put in place already starting from the next weeks to promote at best the sectors of reference in the sector covered by the agreement.

Among the topics on the agenda in the agreement, there is also a territorial marketing project linked to the economic supply chain that racecourses express in their own area of ​​incidence. Breeding, Environment, Agribusiness, Tourism are the areas in which, for millennia, the horse has been alongside man building culture and history with him, promoting the encounter between different peoples through the knowledge of their traditions and their folklore. To promote and support this development and the communication of these territorial values ​​there is a designated place: the racecourse. A prestigious stage within which both those interested in racing and riders passionate about equestrian tourism and other sports related to horses can find space.

Final Furlong and Hipposphere, constantly in dialogue and in collaboration with each other, will therefore bring the horse as a protagonist in the big events and in all the occasions suitable to promote, support and enhance their knowledge.

Attention to the economy is not lacking: in these first three years of agreement between the two countries, objectives such as developing and strengthening economic relations are added. In fact, through meetings, forums, events and B2B meetings aimed at international operators in the sector, networking actions can be promoted and implemented in order to generate new business areas to be presented on world markets.

To support this operation there will also be the new Digital 4.0 Platform – Final Furlong Digital Network, close to its baptism on the web “.



Verona, 10 giugno 2020[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Maurizio Rosellini  commented: “Creating and promoting new business opportunities for the equestrian and equestrian sector is one of the main objectives of this collaboration with our Russian partners. We will work together to carry out international development projects to support all operators and all categories that work closely with the horse sector on a daily basis. Innovative events are currently being studied to give rise to new forms of communication in the sector to fascinate and attract new audiences. To support this operation there will also be the new Digital 4.0 Platform – Final Furlong Digital Network by Ubico, close to its baptism on the web “[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

Maurizio Rosellini
Maurizio Rosellini

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]Evgeniya Filippova commented: “The success of promoting the horse business in international markets requires communication skills that we can implement together with Italian colleagues. Closer interaction and active participation in the main events of the sector in our countries will not only strengthen and create new commercial links, but will also influence the development trends of the equestrian sector as a whole and will unite those who have difficulty taking part in the offline format. .[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

Evgeniya Filippova
Evgeniya Filippova

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